Cultivated Meat (lab grown meat)
25 March 2021
We are pleased to add a new section to our product group. You might be wondering what could be so new in the world of meat? Humans have traditionally been eating the same, delicious variety of meat, poultry, fish and seafood for a very long time, with some differences from region to region. But technological innovation has been moving very rapidly in recent years. So, as the platform where tradition meets innovation, we are pleased, and a little excited to add cultivated meat to our product group.
For those who aren’t sure, cultivated meat in a nutshell is meat cells grown in a lab that are exactly the same as meat, but not from an animal. It’s new, it’s unfamiliar, and in some countries, it is already on the market! This could also be an opportunity to boost consumption by giving more options to customers to buy the products that appeal to them.